27-3043.00

Writers & Authors

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Key Tasks

  • Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
  • Vary language and tone of messages based on product and medium.
  • Present drafts and ideas to clients.
  • Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
  • Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.
  • Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
  • Conduct research and interviews to determine which of a product's selling features should be promoted.
  • Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.
  • Collaborate with other writers on specific projects.
  • Conduct research to obtain factual information and authentic detail, using sources such as newspaper accounts, diaries, and interviews.
  • Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising written material.
  • Edit or rewrite existing written material as necessary, and submit written material for approval by supervisor, editor, or publisher.
  • Follow appropriate procedures to get copyrights for completed work.
  • Plan project arrangements or outlines, and organize material accordingly.
  • Prepare works in appropriate format for publication, and send them to publishers or producers.
  • Revise written material to meet personal standards and to satisfy needs of clients, publishers, directors, or producers.
  • Work with staff to develop script, story, or advertising concepts.
  • Write advertising material for use by publication, broadcast, or internet media to promote the sale of goods and services.
  • Write fiction or nonfiction prose, such as short stories, novels, biographies, articles, descriptive or critical analyses, and essays.
  • Write to customers in their terms and on their level so that the script, story, or advertisement message is more readily received.

Skills

Writing
94%
Reading Comprehension
78%
Active Listening
72%
Speaking
72%
Critical Thinking
66%
Time Management
66%
Active Learning
60%
Coordination
60%
Persuasion
60%
Social Perceptiveness
60%
Judgment and Decision Making
56%
Service Orientation
53%
Complex Problem Solving
50%
Monitoring
50%
Instructing
47%
Negotiation
47%
Learning Strategies
44%
Management of Personnel Resources
38%
Systems Evaluation
35%
Systems Analysis
31%
Technology Design
19%
Programming
16%
Quality Control Analysis
13%
Mathematics
6%
Operations Analysis
6%
Management of Financial Resources
3%
Management of Material Resources
3%
Science
3%
Equipment Maintenance
0%
Equipment Selection
0%
Installation
0%
Operation and Control
0%
Operations Monitoring
0%
Repairing
0%
Troubleshooting
0%

Knowledge

Sales and Marketing
83%
Communications and Media
80%
Customer and Personal Service
75%
Computers and Electronics
64%
Mathematics
47%
Administrative
46%
Administration and Management
42%
Sociology and Anthropology
41%
Psychology
40%
Personnel and Human Resources
34%
Telecommunications
34%
Design
31%
Fine Arts
26%
Law and Government
25%
Economics and Accounting
24%
Education and Training
23%
Production and Processing
23%
Philosophy and Theology
22%
Public Safety and Security
22%
Geography
20%
History and Archeology
15%
Foreign Language
12%
Mechanical
9%
Transportation
9%
Therapy and Counseling
5%
Food Production
2%
Medicine and Dentistry
1%
Biology
0%
Chemistry
0%
Engineering and Technology
0%
Physics
0%
Building and Construction
0%
English Language
0%

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Abilities

Written Expression
91%
Written Comprehension
78%
Oral Comprehension
75%
Oral Expression
75%
Fluency of Ideas
72%
Originality
72%
Speech Clarity
66%
Speech Recognition
66%
Near Vision
60%
Deductive Reasoning
53%
Inductive Reasoning
53%
Category Flexibility
50%
Information Ordering
50%
Problem Sensitivity
50%
Selective Attention
44%
Speed of Closure
41%
Flexibility of Closure
38%
Time Sharing
38%
Far Vision
35%
Memorization
35%
Visualization
35%
Visual Color Discrimination
28%
Auditory Attention
25%
Perceptual Speed
25%
Trunk Strength
25%
Hearing Sensitivity
13%
Finger Dexterity
10%
Mathematical Reasoning
10%
Number Facility
10%
Wrist-Finger Speed
10%
Arm-Hand Steadiness
6%
Control Precision
6%
Multilimb Coordination
6%
Spatial Orientation
6%
Dynamic Flexibility
3%
Dynamic Strength
3%
Explosive Strength
3%
Extent Flexibility
3%
Gross Body Coordination
3%
Gross Body Equilibrium
3%
Manual Dexterity
3%
Rate Control
3%
Reaction Time
3%
Response Orientation
3%
Speed of Limb Movement
3%
Stamina
3%
Static Strength
3%
Depth Perception
0%
Glare Sensitivity
0%
Night Vision
0%
Peripheral Vision
0%
Sound Localization
0%

Work Activities

Getting Information
87%
Communicating with People Outside the Organization
79%
Communicating with Supervisors, Peers, or Subordinates
76%
Selling or Influencing Others
76%
Thinking Creatively
71%
Establishing and Maintaining Interpersonal Relationships
67%
Coordinating the Work and Activities of Others
65%
Making Decisions and Solving Problems
64%
Organizing, Planning, and Prioritizing Work
64%
Updating and Using Relevant Knowledge
64%
Developing Objectives and Strategies
63%
Developing and Building Teams
62%
Working with Computers
60%
Scheduling Work and Activities
56%
Guiding, Directing, and Motivating Subordinates
52%
Interpreting the Meaning of Information for Others
50%
Identifying Objects, Actions, and Events
48%
Coaching and Developing Others
44%
Training and Teaching Others
44%
Providing Consultation and Advice to Others
38%
Resolving Conflicts and Negotiating with Others
37%
Judging the Qualities of Objects, Services, or People
35%
Processing Information
35%
Performing Administrative Activities
34%
Assisting and Caring for Others
33%
Documenting/Recording Information
32%
Evaluating Information to Determine Compliance with Standards
29%
Performing for or Working Directly with the Public
29%
Analyzing Data or Information
28%
Monitoring Processes, Materials, or Surroundings
26%
Monitoring and Controlling Resources
16%
Staffing Organizational Units
16%
Operating Vehicles, Mechanized Devices, or Equipment
14%
Estimating the Quantifiable Characteristics of Products, Events, or Information
10%
Performing General Physical Activities
9%
Handling and Moving Objects
8%
Inspecting Equipment, Structures, or Materials
3%
Repairing and Maintaining Electronic Equipment
3%
Controlling Machines and Processes
2%
Drafting, Laying Out, and Specifying Technical Devices, Parts, and Equipment
1%
Repairing and Maintaining Mechanical Equipment
0%

Work Context

E-Mail

How frequently does your job require you to use E-mail?

100%

Contact With Others

How much does this job require the worker to be in contact with others (face-to-face, by telephone, or otherwise) in order to perform it?

97%

Time Pressure

How often does this job require the worker to meet strict deadlines?

93%

Telephone Conversations

How often do you have telephone conversations in this job?

92%

Frequency of Decision Making

How often is the worker required to make decisions that affect other people, the financial resources, and/or the image and reputation of the organization?

89%

Face-to-Face Discussions with Individuals and Within Teams

How frequently does your job require face-to-face discussions with individuals and within teams?

88%

Level of Competition

To what extent does this job require the worker to compete or to be aware of competitive pressures?

87%

Impact of Decisions on Co-workers or Company Results

What results do your decisions usually have on other people or the image or reputation or financial resources of your employer?

85%

Spend Time Sitting

How much does this job require sitting?

85%

Duration of Typical Work Week

Number of hours typically worked in one week.

80%

Importance of Being Exact or Accurate

How important is being very exact or highly accurate in performing this job?

80%

Coordinate or Lead Others in Accomplishing Work Activities

How important is it to coordinate or lead others (not as a supervisor or team leader) in accomplishing work activities in this job?

79%

Written Letters and Memos

How frequently does your job require written letters and memos?

74%

Deal With External Customers or the Public in General

How important is it to deal with external customers (as in retail sales) or the public in general (as in police work) in this job?

72%

Exposed to Sounds, Noise Levels that are Distracting or Uncomfortable

How often does this job require working exposed to sounds and noise levels that are distracting or uncomfortable?

71%

Work With or Contribute to a Work Group or Team

How important is it to work with or contribute to a work group or team in this job?

70%

Determine Tasks, Priorities and Goals

How much freedom does the worker have in determining the tasks, priorities, or goals of the job?

66%

Work Outcomes and Results of Other Workers

How responsible is the worker for work outcomes and results of other workers?

65%

Freedom to Make Decisions

How much decision making freedom, without supervision, does the job offer?

64%

Physical Proximity

To what extent does this job require the worker to perform job tasks physically close to other people?

55%

Conflict Situations

How frequently are there conflict situations the employee has to face in this job?

53%

Importance of Repeating Same Tasks

How important are continuous, repetitive, physical activities (like key entry) or mental activities (like checking entries in a ledger) to performing this job?

53%

Dealing With Unpleasant, Angry, or Discourteous People

How frequently does the worker have to deal with unpleasant, angry, or discourteous individuals as part of the job requirements?

45%

Indoors, Environmentally Controlled

How often does this job require working indoors in an environmentally controlled environment (like a warehouse with air conditioning)?

44%

Public Speaking

How frequently does your job require public speaking (one speaker with an audience)?

41%

In an Enclosed Vehicle or Operate Enclosed Equipment

How often does this job require working in a closed vehicle or operate enclosed equipment (like a car)?

33%

Spend Time Using Your Hands to Handle, Control, or Feel Objects, Tools, or Controls

How much does this job require using your hands to handle, control, or feel objects, tools or controls?

32%

Outdoors, Exposed to All Weather Conditions

How often does this job require working outdoors, exposed to all weather conditions?

30%

Spend Time Making Repetitive Motions

How much does this job require making repetitive motions?

29%

Indoors, Not Environmentally Controlled

How often does this job require working in an environment that is not environmentally controlled (like a warehouse without air conditioning)?

25%

Spend Time Standing

How much does this job require standing?

25%

Exposed to Contaminants

How often does this job require working exposed to contaminants (such as pollutants, gases, dust or odors)?

24%

Exposed to Extremely Bright or Inadequate Lighting Conditions

How often does this job require working in extremely bright or inadequate lighting conditions?

24%

Exposed to Cramped Work Space, Awkward Positions

How often does this job require working in cramped work spaces that requires getting into awkward positions?

22%

Consequence of Error

How serious would the result usually be if the worker made a mistake that was not easily correctable?

21%

Spend Time Walking or Running

How much does this job require walking or running?

21%

Health and Safety of Other Workers

How much responsibility is there for the health and safety of others in this job?

8%

Degree of Automation

How automated is the job?

8%

Outdoors, Under Cover

How often does this job require working outdoors, under cover (like in an open shed)?

6%

Spend Time Bending or Twisting Your Body

How much does this job require bending or twisting your body?

6%

Work Schedules

How regular are the work schedules for this job?

6%

Exposed to Very Hot or Cold Temperatures

How often does this job require working in very hot (above 90 F degrees) or very cold (below 32 F degrees) temperatures?

3%

Spend Time Keeping or Regaining Balance

How much does this job require keeping or regaining your balance?

3%

Dealing with Violent or Physically Aggressive People

How frequently does this job require the worker to deal with physical aggression of violent individuals?

0%

Exposed to Disease or Infections

How often does this job require exposure to disease/infections?

0%

Exposed to Hazardous Conditions

How often does this job require exposure to hazardous conditions?

0%

Exposed to Hazardous Equipment

How often does this job require exposure to hazardous equipment?

0%

Exposed to High Places

How often does this job require exposure to high places?

0%

Exposed to Minor Burns, Cuts, Bites, or Stings

How often does this job require exposure to minor burns, cuts, bites, or stings?

0%

Exposed to Radiation

How often does this job require exposure to radiation?

0%

Exposed to Whole Body Vibration

How often does this job require exposure to whole body vibration (like operating a jackhammer or earth moving equipment)?

0%

In an Open Vehicle or Operating Equipment

How often does this job require working in an open vehicle or operating equipment (like a tractor)?

0%

Pace Determined by Speed of Equipment

How important is it to this job that the pace is determined by the speed of equipment or machinery? (This does not refer to keeping busy at all times on this job.)

0%

Spend Time Climbing Ladders, Scaffolds, or Poles

How much does this job require climbing ladders, scaffolds, poles, etc.?

0%

Spend Time Kneeling, Crouching, Stooping, or Crawling

How much does this job require kneeling, crouching, stooping or crawling?

0%

Wear Common Protective or Safety Equipment such as Safety Shoes, Glasses, Gloves, Hearing Protection, Hard Hats, or Life Jackets

How often does this job require wearing common protective or safety equipment such as safety shoes, glasses, gloves, hearing protection, hard hats or life-jackets?

0%

Wear Specialized Protective or Safety Equipment such as Breathing Apparatus, Safety Harness, Full Protection Suits, or Radiation Protection

How often does this job require wearing specialized protective or safety equipment such as breathing apparatus, safety harness, full protection suits, or radiation protection?

0%

Education

Bachelor's degree

0%

Some college, no degree

0%

Associate's degree

0%

Interests

Artistic

Work involves creating original visual artwork, performances, written works, food, or music for a variety of media, or applying artistic principles to the design of various objects and materials. Artistic occupations are often associated with visual arts,

99

Enterprising

Work involves managing, negotiating, marketing, or selling, typically in a business setting, or leading or advising people in political and legal situations. Enterprising occupations are often associated with business initiatives, sales, marketing/advertis

63

Investigative

Work involves studying and researching non-living objects, living organisms, disease or other forms of impairment, or human behavior. Investigative occupations are often associated with physical, life, medical, or social sciences, and can be found in the f

38

Conventional

Work involves following procedures and regulations to organize information or data, typically in a business setting. Conventional occupations are often associated with office work, accounting, mathematics/statistics, information technology, finance, or hum

36

Social

Work involves helping, teaching, advising, assisting, or providing service to others. Social occupations are often associated with social, health care, personal service, teaching/education, or religious activities.

31

Realistic

Work involves designing, building, or repairing of equipment, materials, or structures, engaging in physical activity, or working outdoors. Realistic occupations are often associated with engineering, mechanics and electronics, construction, woodworking, t

0

Work Styles

Innovation
95%
Achievement Orientation
65%
Intellectual Curiosity
63%
Dependability
61%
Initiative
60%
Adaptability
58%
Self-Confidence
57%
Tolerance for Ambiguity
57%
Perseverance
54%
Attention to Detail
51%
Social Orientation
45%
Optimism
38%
Empathy
36%
Stress Tolerance
36%
Cooperation
34%
Sincerity
28%
Integrity
27%
Self-Control
27%
Leadership Orientation
24%

Work Values

Achievement
67%
Support
56%
Working Conditions
53%
Relationships
50%
Independence
45%
Recognition
45%

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