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Demonstrators & Product Promoters

Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.

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Key Tasks

  • Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products.
  • Sell products being promoted and keep records of sales.
  • Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.
  • Keep areas neat while working and return items to correct locations following demonstrations.
  • Record and report demonstration-related information, such as the number of questions asked by the audience or the number of coupons distributed.
  • Suggest specific product purchases to meet customers' needs.
  • Research or investigate products to be presented to prepare for demonstrations.
  • Identify interested and qualified customers to provide them with additional information.
  • Set up and arrange displays or demonstration areas to attract the attention of prospective customers.
  • Visit trade shows, stores, community organizations, or other venues to demonstrate products or services or to answer questions from potential customers.
  • Transport, assemble, and disassemble materials used in presentations.
  • Practice demonstrations to ensure that they will run smoothly.
  • Learn about competitors' products or consumers' interests or concerns to answer questions or provide more complete information.
  • Instruct customers in alteration of products.
  • Prepare or alter presentation contents to target specific audiences.
  • Stock shelves with products.
  • Work as part of a team of demonstrators to accommodate large crowds.
  • Provide product information, using lectures, films, charts, or slide shows.
  • Train demonstrators to present a company's products or services.
  • Recommend product or service improvements to employers.
  • Wear costumes or sign boards and walk in public to promote merchandise, services, or events.

Skills

Speaking
72%
Active Listening
72%
Persuasion
63%
Service Orientation
56%
Reading Comprehension
56%
Coordination
50%
Time Management
50%
Social Perceptiveness
50%
Writing
50%
Complex Problem Solving
50%
Monitoring
50%
Critical Thinking
50%
Judgment and Decision Making
50%
Active Learning
47%
Learning Strategies
44%
Instructing
35%
Management of Personnel Resources
35%
Negotiation
35%
Systems Evaluation
31%
Mathematics
28%
Systems Analysis
28%
Operations Monitoring
28%
Quality Control Analysis
28%
Troubleshooting
25%
Operations Analysis
25%
Technology Design
22%
Operation and Control
19%
Management of Material Resources
16%
Management of Financial Resources
16%
Programming
3%
Science
0%
Repairing
0%
Installation
0%
Equipment Selection
0%
Equipment Maintenance
0%

Knowledge

Customer and Personal Service
76%
Sales and Marketing
68%
English Language
68%
Food Production
57%
Public Safety and Security
50%
Psychology
39%
Administrative
38%
Communications and Media
36%
Computers and Electronics
36%
Education and Training
32%
Administration and Management
32%
Mathematics
28%
Telecommunications
28%
Sociology and Anthropology
27%
Transportation
27%
Personnel and Human Resources
24%
Production and Processing
18%
Design
16%
Economics and Accounting
15%
Mechanical
13%
Foreign Language
13%
Law and Government
13%
Chemistry
13%
Biology
11%
Engineering and Technology
10%
Geography
8%
Medicine and Dentistry
7%
Therapy and Counseling
6%
Philosophy and Theology
5%
Fine Arts
3%
History and Archeology
1%
Physics
1%
Building and Construction
0%

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Abilities

Oral Expression
72%
Oral Comprehension
72%
Speech Clarity
72%
Speech Recognition
69%
Deductive Reasoning
53%
Near Vision
53%
Problem Sensitivity
50%
Category Flexibility
50%
Inductive Reasoning
50%
Written Comprehension
50%
Information Ordering
50%
Written Expression
50%
Selective Attention
50%
Far Vision
47%
Visualization
47%
Originality
47%
Perceptual Speed
44%
Auditory Attention
44%
Fluency of Ideas
44%
Time Sharing
44%
Trunk Strength
44%
Visual Color Discrimination
44%
Hearing Sensitivity
41%
Flexibility of Closure
41%
Memorization
41%
Finger Dexterity
35%
Static Strength
31%
Multilimb Coordination
31%
Speed of Closure
31%
Mathematical Reasoning
28%
Extent Flexibility
28%
Arm-Hand Steadiness
28%
Stamina
28%
Dynamic Strength
28%
Number Facility
28%
Manual Dexterity
25%
Depth Perception
25%
Gross Body Equilibrium
25%
Gross Body Coordination
25%
Control Precision
19%
Rate Control
16%
Reaction Time
16%
Wrist-Finger Speed
13%
Explosive Strength
13%
Spatial Orientation
10%
Night Vision
0%
Sound Localization
0%
Peripheral Vision
0%
Speed of Limb Movement
0%
Glare Sensitivity
0%
Dynamic Flexibility
0%
Response Orientation
0%

Work Activities

Performing for or Working Directly with the Public
94%
Selling or Influencing Others
93%
Establishing and Maintaining Interpersonal Relationships
79%
Communicating with People Outside the Organization
77%
Communicating with Supervisors, Peers, or Subordinates
70%
Getting Information
65%
Judging the Qualities of Objects, Services, or People
62%
Making Decisions and Solving Problems
59%
Thinking Creatively
58%
Identifying Objects, Actions, and Events
57%
Developing and Building Teams
57%
Inspecting Equipment, Structures, or Materials
54%
Performing General Physical Activities
53%
Organizing, Planning, and Prioritizing Work
53%
Handling and Moving Objects
52%
Training and Teaching Others
52%
Interpreting the Meaning of Information for Others
50%
Updating and Using Relevant Knowledge
50%
Documenting/Recording Information
46%
Analyzing Data or Information
45%
Estimating the Quantifiable Characteristics of Products, Events, or Information
44%
Coordinating the Work and Activities of Others
43%
Developing Objectives and Strategies
43%
Performing Administrative Activities
42%
Assisting and Caring for Others
42%
Monitoring Processes, Materials, or Surroundings
42%
Coaching and Developing Others
41%
Providing Consultation and Advice to Others
40%
Controlling Machines and Processes
40%
Processing Information
39%
Evaluating Information to Determine Compliance with Standards
38%
Scheduling Work and Activities
37%
Guiding, Directing, and Motivating Subordinates
36%
Resolving Conflicts and Negotiating with Others
35%
Staffing Organizational Units
29%
Monitoring and Controlling Resources
28%
Working with Computers
26%
Drafting, Laying Out, and Specifying Technical Devices, Parts, and Equipment
23%
Repairing and Maintaining Electronic Equipment
19%
Operating Vehicles, Mechanized Devices, or Equipment
15%
Repairing and Maintaining Mechanical Equipment
13%

Work Context

Contact With Others

How much does this job require the worker to be in contact with others (face-to-face, by telephone, or otherwise) in order to perform it?

96%

Spend Time Standing

How much does this job require standing?

88%

Deal With External Customers or the Public in General

How important is it to deal with external customers (as in retail sales) or the public in general (as in police work) in this job?

86%

Face-to-Face Discussions with Individuals and Within Teams

How frequently does your job require face-to-face discussions with individuals and within teams?

82%

Indoors, Environmentally Controlled

How often does this job require working indoors in an environmentally controlled environment (like a warehouse with air conditioning)?

78%

Spend Time Using Your Hands to Handle, Control, or Feel Objects, Tools, or Controls

How much does this job require using your hands to handle, control, or feel objects, tools or controls?

77%

Freedom to Make Decisions

How much decision making freedom, without supervision, does the job offer?

76%

Time Pressure

How often does this job require the worker to meet strict deadlines?

71%

Work With or Contribute to a Work Group or Team

How important is it to work with or contribute to a work group or team in this job?

71%

Frequency of Decision Making

How often is the worker required to make decisions that affect other people, the financial resources, and/or the image and reputation of the organization?

69%

Impact of Decisions on Co-workers or Company Results

What results do your decisions usually have on other people or the image or reputation or financial resources of your employer?

67%

Physical Proximity

To what extent does this job require the worker to perform job tasks physically close to other people?

67%

Spend Time Making Repetitive Motions

How much does this job require making repetitive motions?

67%

Determine Tasks, Priorities and Goals

How much freedom does the worker have in determining the tasks, priorities, or goals of the job?

66%

E-Mail

How frequently does your job require you to use E-mail?

66%

Dealing With Unpleasant, Angry, or Discourteous People

How frequently does the worker have to deal with unpleasant, angry, or discourteous individuals as part of the job requirements?

61%

Importance of Being Exact or Accurate

How important is being very exact or highly accurate in performing this job?

59%

Telephone Conversations

How often do you have telephone conversations in this job?

58%

Coordinate or Lead Others in Accomplishing Work Activities

How important is it to coordinate or lead others (not as a supervisor or team leader) in accomplishing work activities in this job?

55%

Written Letters and Memos

How frequently does your job require written letters and memos?

54%

Level of Competition

To what extent does this job require the worker to compete or to be aware of competitive pressures?

53%

Public Speaking

How frequently does your job require public speaking (one speaker with an audience)?

50%

Importance of Repeating Same Tasks

How important are continuous, repetitive, physical activities (like key entry) or mental activities (like checking entries in a ledger) to performing this job?

48%

Conflict Situations

How frequently are there conflict situations the employee has to face in this job?

47%

Health and Safety of Other Workers

How much responsibility is there for the health and safety of others in this job?

45%

Spend Time Bending or Twisting Your Body

How much does this job require bending or twisting your body?

44%

Wear Common Protective or Safety Equipment such as Safety Shoes, Glasses, Gloves, Hearing Protection, Hard Hats, or Life Jackets

How often does this job require wearing common protective or safety equipment such as safety shoes, glasses, gloves, hearing protection, hard hats or life-jackets?

39%

Work Outcomes and Results of Other Workers

How responsible is the worker for work outcomes and results of other workers?

35%

Exposed to Sounds, Noise Levels that are Distracting or Uncomfortable

How often does this job require working exposed to sounds and noise levels that are distracting or uncomfortable?

33%

Consequence of Error

How serious would the result usually be if the worker made a mistake that was not easily correctable?

30%

Duration of Typical Work Week

Number of hours typically worked in one week.

30%

Spend Time Walking or Running

How much does this job require walking or running?

28%

Spend Time Kneeling, Crouching, Stooping, or Crawling

How much does this job require kneeling, crouching, stooping or crawling?

25%

Spend Time Keeping or Regaining Balance

How much does this job require keeping or regaining your balance?

23%

Work Schedules

How regular are the work schedules for this job?

23%

Exposed to Cramped Work Space, Awkward Positions

How often does this job require working in cramped work spaces that requires getting into awkward positions?

22%

Exposed to Contaminants

How often does this job require working exposed to contaminants (such as pollutants, gases, dust or odors)?

20%

Exposed to Minor Burns, Cuts, Bites, or Stings

How often does this job require exposure to minor burns, cuts, bites, or stings?

18%

Spend Time Sitting

How much does this job require sitting?

15%

Pace Determined by Speed of Equipment

How important is it to this job that the pace is determined by the speed of equipment or machinery? (This does not refer to keeping busy at all times on this job.)

12%

Degree of Automation

How automated is the job?

11%

Exposed to Hazardous Equipment

How often does this job require exposure to hazardous equipment?

10%

Exposed to Very Hot or Cold Temperatures

How often does this job require working in very hot (above 90 F degrees) or very cold (below 32 F degrees) temperatures?

10%

Outdoors, Under Cover

How often does this job require working outdoors, under cover (like in an open shed)?

10%

Exposed to Extremely Bright or Inadequate Lighting Conditions

How often does this job require working in extremely bright or inadequate lighting conditions?

9%

In an Enclosed Vehicle or Operate Enclosed Equipment

How often does this job require working in a closed vehicle or operate enclosed equipment (like a car)?

8%

Outdoors, Exposed to All Weather Conditions

How often does this job require working outdoors, exposed to all weather conditions?

8%

Indoors, Not Environmentally Controlled

How often does this job require working in an environment that is not environmentally controlled (like a warehouse without air conditioning)?

6%

Dealing with Violent or Physically Aggressive People

How frequently does this job require the worker to deal with physical aggression of violent individuals?

4%

Exposed to High Places

How often does this job require exposure to high places?

3%

Spend Time Climbing Ladders, Scaffolds, or Poles

How much does this job require climbing ladders, scaffolds, poles, etc.?

3%

Exposed to Disease or Infections

How often does this job require exposure to disease/infections?

0%

Exposed to Hazardous Conditions

How often does this job require exposure to hazardous conditions?

0%

Exposed to Radiation

How often does this job require exposure to radiation?

0%

Exposed to Whole Body Vibration

How often does this job require exposure to whole body vibration (like operating a jackhammer or earth moving equipment)?

0%

In an Open Vehicle or Operating Equipment

How often does this job require working in an open vehicle or operating equipment (like a tractor)?

0%

Wear Specialized Protective or Safety Equipment such as Breathing Apparatus, Safety Harness, Full Protection Suits, or Radiation Protection

How often does this job require wearing specialized protective or safety equipment such as breathing apparatus, safety harness, full protection suits, or radiation protection?

0%

Education

High school diploma or equivalent

64%

Less than high school diploma

35%

Master's degree

1%

Interests

Enterprising

Work involves managing, negotiating, marketing, or selling, typically in a business setting, or leading or advising people in political and legal situations. Enterprising occupations are often associated with business initiatives, sales, marketing/advertis

72

Conventional

Work involves following procedures and regulations to organize information or data, typically in a business setting. Conventional occupations are often associated with office work, accounting, mathematics/statistics, information technology, finance, or hum

44

Realistic

Work involves designing, building, or repairing of equipment, materials, or structures, engaging in physical activity, or working outdoors. Realistic occupations are often associated with engineering, mechanics and electronics, construction, woodworking, t

41

Artistic

Work involves creating original visual artwork, performances, written works, food, or music for a variety of media, or applying artistic principles to the design of various objects and materials. Artistic occupations are often associated with visual arts,

37

Social

Work involves helping, teaching, advising, assisting, or providing service to others. Social occupations are often associated with social, health care, personal service, teaching/education, or religious activities.

36

Investigative

Work involves studying and researching non-living objects, living organisms, disease or other forms of impairment, or human behavior. Investigative occupations are often associated with physical, life, medical, or social sciences, and can be found in the f

13

Work Styles

Social Orientation
89%
Optimism
71%
Cooperation
64%
Dependability
61%
Self-Confidence
60%
Initiative
56%
Perseverance
47%
Attention to Detail
45%
Adaptability
43%
Achievement Orientation
42%
Empathy
40%
Self-Control
37%
Sincerity
36%
Integrity
34%
Stress Tolerance
32%
Leadership Orientation
26%
Innovation
22%
Tolerance for Ambiguity
22%
Intellectual Curiosity
16%

Work Values

Relationships
78%
Independence
39%
Recognition
33%
Working Conditions
31%
Achievement
28%
Support
28%

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