41-3011.00

Advertising Sales Agents

Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.

Career Cluster:Marketing & Sales
Job Family:Sales and Related
Job Zone:Job Zone Four: Considerable Preparation Needed
Industry:Information
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Technology Tools

Adobe Creative Cloud softwareAdobe IllustratorAdobe InDesignAdobe PhotoshopCanvaFacebookGoogle AnalyticsMicrosoft AccessMicrosoft ExcelMicrosoft Office softwareMicrosoft OutlookMicrosoft PowerPointSalesforce softwareMicrosoft WordWordPress

Key Tasks

  • Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.
  • Maintain assigned account bases while developing new accounts.
  • Provide clients with estimates of the costs of advertising products or services.
  • Locate and contact potential clients to offer advertising services.
  • Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
  • Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.
  • Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.
  • Process all correspondence and paperwork related to accounts.
  • Draw up contracts for advertising work, and collect payments due.
  • Deliver advertising or illustration proofs to customers for approval.
  • Inform customers of available options for advertisement artwork, and provide samples.
  • Recommend appropriate sizes and formats for advertising, depending on medium used.
  • Write copy as part of layout.
  • Determine advertising medium to be used, and prepare sample advertisements within the selected medium for presentation to customers.
  • Gather all relevant material for bid processes, and coordinate bidding and contract approval.
  • Consult with company officials, sales departments, and advertising agencies to develop promotional plans.
  • Identify new advertising markets, and propose products to serve them.
  • Arrange for commercial taping sessions, and accompany clients to sessions.
  • Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge.
  • Write sales outlines for use by staff.

Skills

Speaking
78%
Persuasion
75%
Service Orientation
72%
Social Perceptiveness
72%
Active Listening
69%
Negotiation
69%
Reading Comprehension
60%
Critical Thinking
56%
Judgment and Decision Making
56%
Writing
53%
Coordination
53%
Time Management
50%
Systems Analysis
50%
Complex Problem Solving
50%
Monitoring
50%
Active Learning
47%
Mathematics
44%
Learning Strategies
41%
Management of Personnel Resources
35%
Instructing
31%
Operations Analysis
28%
Systems Evaluation
28%
Management of Material Resources
25%
Operation and Control
25%
Operations Monitoring
25%
Management of Financial Resources
25%
Programming
22%
Technology Design
22%
Quality Control Analysis
16%
Repairing
0%
Troubleshooting
0%
Installation
0%
Science
0%
Equipment Selection
0%
Equipment Maintenance
0%

Knowledge

Sales and Marketing
97%
Customer and Personal Service
88%
English Language
74%
Communications and Media
71%
Mathematics
64%
Administrative
59%
Computers and Electronics
57%
Administration and Management
53%
Education and Training
42%
Production and Processing
42%
Economics and Accounting
41%
Telecommunications
38%
Personnel and Human Resources
38%
Law and Government
32%
Psychology
29%
Geography
23%
Fine Arts
22%
Public Safety and Security
21%
Engineering and Technology
19%
Design
19%
Transportation
19%
Philosophy and Theology
16%
Sociology and Anthropology
14%
Foreign Language
13%
History and Archeology
10%
Mechanical
7%
Therapy and Counseling
6%
Physics
6%
Medicine and Dentistry
4%
Building and Construction
3%
Food Production
0%
Biology
0%
Chemistry
0%

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Abilities

Speech Clarity
78%
Oral Expression
78%
Speech Recognition
75%
Oral Comprehension
75%
Written Comprehension
72%
Written Expression
63%
Near Vision
60%
Fluency of Ideas
56%
Originality
56%
Deductive Reasoning
53%
Problem Sensitivity
53%
Inductive Reasoning
53%
Category Flexibility
50%
Information Ordering
50%
Selective Attention
50%
Visualization
47%
Flexibility of Closure
47%
Time Sharing
47%
Far Vision
44%
Mathematical Reasoning
44%
Speed of Closure
44%
Number Facility
44%
Perceptual Speed
44%
Visual Color Discrimination
38%
Memorization
35%
Hearing Sensitivity
25%
Auditory Attention
25%
Depth Perception
25%
Trunk Strength
25%
Multilimb Coordination
22%
Control Precision
22%
Finger Dexterity
16%
Sound Localization
13%
Reaction Time
10%
Arm-Hand Steadiness
10%
Spatial Orientation
10%
Rate Control
10%
Response Orientation
10%
Night Vision
6%
Peripheral Vision
6%
Glare Sensitivity
6%
Wrist-Finger Speed
3%
Speed of Limb Movement
0%
Extent Flexibility
0%
Stamina
0%
Static Strength
0%
Explosive Strength
0%
Dynamic Strength
0%
Gross Body Equilibrium
0%
Dynamic Flexibility
0%
Manual Dexterity
0%
Gross Body Coordination
0%

Work Activities

Selling or Influencing Others
99%
Communicating with People Outside the Organization
93%
Establishing and Maintaining Interpersonal Relationships
88%
Thinking Creatively
83%
Performing for or Working Directly with the Public
82%
Getting Information
81%
Organizing, Planning, and Prioritizing Work
80%
Resolving Conflicts and Negotiating with Others
78%
Working with Computers
78%
Communicating with Supervisors, Peers, or Subordinates
75%
Making Decisions and Solving Problems
74%
Updating and Using Relevant Knowledge
68%
Performing Administrative Activities
64%
Processing Information
62%
Developing Objectives and Strategies
61%
Scheduling Work and Activities
59%
Documenting/Recording Information
58%
Judging the Qualities of Objects, Services, or People
57%
Providing Consultation and Advice to Others
56%
Identifying Objects, Actions, and Events
55%
Monitoring Processes, Materials, or Surroundings
54%
Evaluating Information to Determine Compliance with Standards
51%
Interpreting the Meaning of Information for Others
50%
Analyzing Data or Information
50%
Developing and Building Teams
44%
Estimating the Quantifiable Characteristics of Products, Events, or Information
44%
Coaching and Developing Others
39%
Coordinating the Work and Activities of Others
39%
Operating Vehicles, Mechanized Devices, or Equipment
38%
Assisting and Caring for Others
34%
Training and Teaching Others
34%
Guiding, Directing, and Motivating Subordinates
33%
Monitoring and Controlling Resources
29%
Performing General Physical Activities
27%
Staffing Organizational Units
21%
Inspecting Equipment, Structures, or Materials
19%
Handling and Moving Objects
16%
Controlling Machines and Processes
12%
Repairing and Maintaining Electronic Equipment
10%
Drafting, Laying Out, and Specifying Technical Devices, Parts, and Equipment
6%
Repairing and Maintaining Mechanical Equipment
2%

Work Context

E-Mail

How frequently does your job require you to use E-mail?

100%

Telephone Conversations

How often do you have telephone conversations in this job?

100%

Contact With Others

How much does this job require the worker to be in contact with others (face-to-face, by telephone, or otherwise) in order to perform it?

95%

Deal With External Customers or the Public in General

How important is it to deal with external customers (as in retail sales) or the public in general (as in police work) in this job?

95%

Face-to-Face Discussions with Individuals and Within Teams

How frequently does your job require face-to-face discussions with individuals and within teams?

93%

Determine Tasks, Priorities and Goals

How much freedom does the worker have in determining the tasks, priorities, or goals of the job?

92%

Freedom to Make Decisions

How much decision making freedom, without supervision, does the job offer?

89%

Level of Competition

To what extent does this job require the worker to compete or to be aware of competitive pressures?

87%

Time Pressure

How often does this job require the worker to meet strict deadlines?

87%

Work With or Contribute to a Work Group or Team

How important is it to work with or contribute to a work group or team in this job?

84%

Frequency of Decision Making

How often is the worker required to make decisions that affect other people, the financial resources, and/or the image and reputation of the organization?

83%

Impact of Decisions on Co-workers or Company Results

What results do your decisions usually have on other people or the image or reputation or financial resources of your employer?

80%

Written Letters and Memos

How frequently does your job require written letters and memos?

78%

In an Enclosed Vehicle or Operate Enclosed Equipment

How often does this job require working in a closed vehicle or operate enclosed equipment (like a car)?

77%

Importance of Being Exact or Accurate

How important is being very exact or highly accurate in performing this job?

76%

Duration of Typical Work Week

Number of hours typically worked in one week.

72%

Spend Time Sitting

How much does this job require sitting?

65%

Indoors, Environmentally Controlled

How often does this job require working indoors in an environmentally controlled environment (like a warehouse with air conditioning)?

59%

Physical Proximity

To what extent does this job require the worker to perform job tasks physically close to other people?

55%

Dealing With Unpleasant, Angry, or Discourteous People

How frequently does the worker have to deal with unpleasant, angry, or discourteous individuals as part of the job requirements?

54%

Coordinate or Lead Others in Accomplishing Work Activities

How important is it to coordinate or lead others (not as a supervisor or team leader) in accomplishing work activities in this job?

51%

Conflict Situations

How frequently are there conflict situations the employee has to face in this job?

50%

Public Speaking

How frequently does your job require public speaking (one speaker with an audience)?

48%

Outdoors, Exposed to All Weather Conditions

How often does this job require working outdoors, exposed to all weather conditions?

44%

Importance of Repeating Same Tasks

How important are continuous, repetitive, physical activities (like key entry) or mental activities (like checking entries in a ledger) to performing this job?

42%

Exposed to Very Hot or Cold Temperatures

How often does this job require working in very hot (above 90 F degrees) or very cold (below 32 F degrees) temperatures?

35%

Spend Time Standing

How much does this job require standing?

35%

Work Outcomes and Results of Other Workers

How responsible is the worker for work outcomes and results of other workers?

35%

Exposed to Sounds, Noise Levels that are Distracting or Uncomfortable

How often does this job require working exposed to sounds and noise levels that are distracting or uncomfortable?

31%

Spend Time Walking or Running

How much does this job require walking or running?

29%

Consequence of Error

How serious would the result usually be if the worker made a mistake that was not easily correctable?

25%

Spend Time Making Repetitive Motions

How much does this job require making repetitive motions?

25%

Spend Time Using Your Hands to Handle, Control, or Feel Objects, Tools, or Controls

How much does this job require using your hands to handle, control, or feel objects, tools or controls?

25%

Indoors, Not Environmentally Controlled

How often does this job require working in an environment that is not environmentally controlled (like a warehouse without air conditioning)?

23%

Degree of Automation

How automated is the job?

18%

Outdoors, Under Cover

How often does this job require working outdoors, under cover (like in an open shed)?

16%

Exposed to Extremely Bright or Inadequate Lighting Conditions

How often does this job require working in extremely bright or inadequate lighting conditions?

13%

Health and Safety of Other Workers

How much responsibility is there for the health and safety of others in this job?

13%

Work Schedules

How regular are the work schedules for this job?

11%

Pace Determined by Speed of Equipment

How important is it to this job that the pace is determined by the speed of equipment or machinery? (This does not refer to keeping busy at all times on this job.)

7%

Exposed to Cramped Work Space, Awkward Positions

How often does this job require working in cramped work spaces that requires getting into awkward positions?

6%

Exposed to Contaminants

How often does this job require working exposed to contaminants (such as pollutants, gases, dust or odors)?

5%

Exposed to Disease or Infections

How often does this job require exposure to disease/infections?

3%

Exposed to High Places

How often does this job require exposure to high places?

3%

Spend Time Bending or Twisting Your Body

How much does this job require bending or twisting your body?

3%

Spend Time Kneeling, Crouching, Stooping, or Crawling

How much does this job require kneeling, crouching, stooping or crawling?

3%

Dealing with Violent or Physically Aggressive People

How frequently does this job require the worker to deal with physical aggression of violent individuals?

2%

In an Open Vehicle or Operating Equipment

How often does this job require working in an open vehicle or operating equipment (like a tractor)?

2%

Spend Time Keeping or Regaining Balance

How much does this job require keeping or regaining your balance?

2%

Exposed to Minor Burns, Cuts, Bites, or Stings

How often does this job require exposure to minor burns, cuts, bites, or stings?

1%

Wear Common Protective or Safety Equipment such as Safety Shoes, Glasses, Gloves, Hearing Protection, Hard Hats, or Life Jackets

How often does this job require wearing common protective or safety equipment such as safety shoes, glasses, gloves, hearing protection, hard hats or life-jackets?

1%

Exposed to Hazardous Conditions

How often does this job require exposure to hazardous conditions?

0%

Exposed to Hazardous Equipment

How often does this job require exposure to hazardous equipment?

0%

Exposed to Radiation

How often does this job require exposure to radiation?

0%

Exposed to Whole Body Vibration

How often does this job require exposure to whole body vibration (like operating a jackhammer or earth moving equipment)?

0%

Spend Time Climbing Ladders, Scaffolds, or Poles

How much does this job require climbing ladders, scaffolds, poles, etc.?

0%

Wear Specialized Protective or Safety Equipment such as Breathing Apparatus, Safety Harness, Full Protection Suits, or Radiation Protection

How often does this job require wearing specialized protective or safety equipment such as breathing apparatus, safety harness, full protection suits, or radiation protection?

0%

Education

Bachelor's degree

52%

High school diploma or equivalent

30%

Some college, no degree

13%

Interests

Enterprising

Work involves managing, negotiating, marketing, or selling, typically in a business setting, or leading or advising people in political and legal situations. Enterprising occupations are often associated with business initiatives, sales, marketing/advertis

95

Conventional

Work involves following procedures and regulations to organize information or data, typically in a business setting. Conventional occupations are often associated with office work, accounting, mathematics/statistics, information technology, finance, or hum

62

Artistic

Work involves creating original visual artwork, performances, written works, food, or music for a variety of media, or applying artistic principles to the design of various objects and materials. Artistic occupations are often associated with visual arts,

42

Social

Work involves helping, teaching, advising, assisting, or providing service to others. Social occupations are often associated with social, health care, personal service, teaching/education, or religious activities.

32

Investigative

Work involves studying and researching non-living objects, living organisms, disease or other forms of impairment, or human behavior. Investigative occupations are often associated with physical, life, medical, or social sciences, and can be found in the f

8

Realistic

Work involves designing, building, or repairing of equipment, materials, or structures, engaging in physical activity, or working outdoors. Realistic occupations are often associated with engineering, mechanics and electronics, construction, woodworking, t

1

Work Styles

Social Orientation
94%
Perseverance
92%
Achievement Orientation
78%
Self-Confidence
75%
Optimism
70%
Dependability
69%
Initiative
65%
Stress Tolerance
59%
Adaptability
58%
Innovation
54%
Self-Control
53%
Cooperation
52%
Leadership Orientation
51%
Tolerance for Ambiguity
49%
Attention to Detail
45%
Empathy
41%
Integrity
40%
Intellectual Curiosity
31%
Sincerity
24%

Work Values

Relationships
89%
Independence
72%
Working Conditions
72%
Achievement
67%
Recognition
61%
Support
61%

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