Gerentes de Publicidad y Promociones
Planificar, dirigir o coordinar políticas y programas publicitarios o producir materiales colaterales, como carteles, concursos, cupones o obsequios, para crear un interés adicional en la compra de un producto o servicio para un departamento, una organización completa o por cuenta.
Herramientas tecnológicas
Tareas principales
- Planificar y preparar material publicitario y promocional para incrementar las ventas de productos o servicios, trabajando con clientes, funcionarios de la empresa, departamentos de ventas y agencias de publicidad.
- Inspeccionar diseños y textos publicitarios, y editar guiones, audio, video y otro material promocional para cumplir con las especificaciones.
- Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
- Manage sales team, including setting goals, providing incentives, and evaluating employee performance.
- Coordinar con los medios de comunicación para la difusión de publicidad.
- Coordinar las actividades de los departamentos, como ventas, artes gráficas, medios, finanzas e investigación.
- Prepare and negotiate advertising and sales contracts.
- Dirigir, motivar y monitorear la movilización de un equipo de campaña para avanzar en los objetivos de la campaña.
- Planificar y ejecutar políticas y estrategias publicitarias para las organizaciones.
- Prepare budgets and submit estimates for program costs as part of campaign plan development.
- Formular planes para ampliar el negocio con cuentas establecidas y realizar transacciones comerciales como agente de cuentas publicitarias.
- Train and direct workers engaged in developing and producing advertisements.
- Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals.
- Contactar con organizaciones para explicar los servicios e instalaciones que ofrecen.
- Monitorear y analizar los resultados de la promoción de ventas para determinar la rentabilidad de las campañas de promoción.
- Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms.
- Identifique y desarrolle contactos para campañas promocionales y programas industriales que cumplan con los objetivos de compradores identificados, como comerciantes, distribuidores o consumidores.
- Proporcionar soporte de presentación y demostración de productos durante la introducción de nuevos productos y servicios al personal de campo y a los clientes.
- Representar a la empresa en reuniones de asociaciones comerciales para promocionar productos.
- Direct and coordinate product research and development.
- Lea revistas especializadas y literatura profesional para mantenerse informado sobre las tendencias, innovaciones y cambios que afectan la planificación de medios.
- Attend or participate in conferences, community events, and promotional events related to products or technologies.
- Conduct research on consumer opinions and buying habits, and identify target audiences for products, services, or technologies.
- Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services.
- Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations.
- Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires.
- Mantener carteras de campañas de marketing, estrategias y otros productos o ideas de marketing.
- Coordinar con los miembros del equipo de marketing, artistas gráficos y otros trabajadores para desarrollar e implementar programas de marketing.
- Analizar la efectividad de las tácticas o canales de marketing.
- Analizar tendencias de marketing o ventas para pronosticar condiciones futuras.
Habilidades
Conocimiento
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Capacidades
Actividades laborales
Contexto laboral
How frequently does your job require you to use E-mail?
100%
Face-to-Face Discussions with Individuals and Within Teams
How frequently does your job require face-to-face discussions with individuals and within teams?
97%
Telephone Conversations
How often do you have telephone conversations in this job?
95%
Contact With Others
How much does this job require the worker to be in contact with others (face-to-face, by telephone, or otherwise) in order to perform it?
92%
Indoors, Environmentally Controlled
How often does this job require working indoors in an environmentally controlled environment (like a warehouse with air conditioning)?
91%
Work With or Contribute to a Work Group or Team
How important is it to work with or contribute to a work group or team in this job?
87%
Time Pressure
How often does this job require the worker to meet strict deadlines?
85%
Frequency of Decision Making
How often is the worker required to make decisions that affect other people, the financial resources, and/or the image and reputation of the organization?
83%
Importance of Being Exact or Accurate
How important is being very exact or highly accurate in performing this job?
83%
Spend Time Sitting
How much does this job require sitting?
83%
Determine Tasks, Priorities and Goals
How much freedom does the worker have in determining the tasks, priorities, or goals of the job?
81%
Deal With External Customers or the Public in General
How important is it to deal with external customers (as in retail sales) or the public in general (as in police work) in this job?
80%
Coordinate or Lead Others in Accomplishing Work Activities
How important is it to coordinate or lead others (not as a supervisor or team leader) in accomplishing work activities in this job?
78%
Freedom to Make Decisions
How much decision making freedom, without supervision, does the job offer?
76%
Impact of Decisions on Co-workers or Company Results
What results do your decisions usually have on other people or the image or reputation or financial resources of your employer?
76%
Duration of Typical Work Week
Number of hours typically worked in one week.
74%
Work Outcomes and Results of Other Workers
How responsible is the worker for work outcomes and results of other workers?
70%
Written Letters and Memos
How frequently does your job require written letters and memos?
70%
Level of Competition
To what extent does this job require the worker to compete or to be aware of competitive pressures?
59%
Conflict Situations
How frequently are there conflict situations the employee has to face in this job?
54%
Dealing With Unpleasant, Angry, or Discourteous People
How frequently does the worker have to deal with unpleasant, angry, or discourteous individuals as part of the job requirements?
48%
Physical Proximity
To what extent does this job require the worker to perform job tasks physically close to other people?
46%
Importance of Repeating Same Tasks
How important are continuous, repetitive, physical activities (like key entry) or mental activities (like checking entries in a ledger) to performing this job?
43%
Public Speaking
How frequently does your job require public speaking (one speaker with an audience)?
39%
Health and Safety of Other Workers
How much responsibility is there for the health and safety of others in this job?
38%
Spend Time Making Repetitive Motions
How much does this job require making repetitive motions?
38%
Outdoors, Exposed to All Weather Conditions
How often does this job require working outdoors, exposed to all weather conditions?
37%
Exposed to Sounds, Noise Levels that are Distracting or Uncomfortable
How often does this job require working exposed to sounds and noise levels that are distracting or uncomfortable?
34%
In an Enclosed Vehicle or Operate Enclosed Equipment
How often does this job require working in a closed vehicle or operate enclosed equipment (like a car)?
32%
Consequence of Error
How serious would the result usually be if the worker made a mistake that was not easily correctable?
30%
Spend Time Standing
How much does this job require standing?
28%
Spend Time Using Your Hands to Handle, Control, or Feel Objects, Tools, or Controls
How much does this job require using your hands to handle, control, or feel objects, tools or controls?
27%
Degree of Automation
How automated is the job?
25%
Outdoors, Under Cover
How often does this job require working outdoors, under cover (like in an open shed)?
25%
Spend Time Walking or Running
How much does this job require walking or running?
24%
Indoors, Not Environmentally Controlled
How often does this job require working in an environment that is not environmentally controlled (like a warehouse without air conditioning)?
17%
Exposed to Extremely Bright or Inadequate Lighting Conditions
How often does this job require working in extremely bright or inadequate lighting conditions?
12%
Exposed to Very Hot or Cold Temperatures
How often does this job require working in very hot (above 90 F degrees) or very cold (below 32 F degrees) temperatures?
12%
Exposed to Contaminants
How often does this job require working exposed to contaminants (such as pollutants, gases, dust or odors)?
11%
Exposed to Cramped Work Space, Awkward Positions
How often does this job require working in cramped work spaces that requires getting into awkward positions?
10%
Work Schedules
How regular are the work schedules for this job?
10%
Spend Time Kneeling, Crouching, Stooping, or Crawling
How much does this job require kneeling, crouching, stooping or crawling?
9%
Spend Time Bending or Twisting Your Body
How much does this job require bending or twisting your body?
8%
Exposed to Minor Burns, Cuts, Bites, or Stings
How often does this job require exposure to minor burns, cuts, bites, or stings?
7%
Spend Time Keeping or Regaining Balance
How much does this job require keeping or regaining your balance?
7%
Wear Common Protective or Safety Equipment such as Safety Shoes, Glasses, Gloves, Hearing Protection, Hard Hats, or Life Jackets
How often does this job require wearing common protective or safety equipment such as safety shoes, glasses, gloves, hearing protection, hard hats or life-jackets?
6%
Exposed to Hazardous Equipment
How often does this job require exposure to hazardous equipment?
5%
Dealing with Violent or Physically Aggressive People
How frequently does this job require the worker to deal with physical aggression of violent individuals?
4%
Exposed to High Places
How often does this job require exposure to high places?
4%
In an Open Vehicle or Operating Equipment
How often does this job require working in an open vehicle or operating equipment (like a tractor)?
3%
Exposed to Hazardous Conditions
How often does this job require exposure to hazardous conditions?
2%
Spend Time Climbing Ladders, Scaffolds, or Poles
How much does this job require climbing ladders, scaffolds, poles, etc.?
2%
Exposed to Disease or Infections
How often does this job require exposure to disease/infections?
1%
Exposed to Whole Body Vibration
How often does this job require exposure to whole body vibration (like operating a jackhammer or earth moving equipment)?
1%
Exposed to Radiation
How often does this job require exposure to radiation?
0%
Pace Determined by Speed of Equipment
How important is it to this job that the pace is determined by the speed of equipment or machinery? (This does not refer to keeping busy at all times on this job.)
0%
Wear Specialized Protective or Safety Equipment such as Breathing Apparatus, Safety Harness, Full Protection Suits, or Radiation Protection
How often does this job require wearing specialized protective or safety equipment such as breathing apparatus, safety harness, full protection suits, or radiation protection?
0%
Educación
Bachelor's degree
High school diploma or equivalent
Some college, no degree
Intereses
Enterprising
Work involves managing, negotiating, marketing, or selling, typically in a business setting, or leading or advising people in political and legal situations. Enterprising occupations are often associated with business initiatives, sales, marketing/advertis
Conventional
Work involves following procedures and regulations to organize information or data, typically in a business setting. Conventional occupations are often associated with office work, accounting, mathematics/statistics, information technology, finance, or hum
Artistic
Work involves creating original visual artwork, performances, written works, food, or music for a variety of media, or applying artistic principles to the design of various objects and materials. Artistic occupations are often associated with visual arts,
Social
Work involves helping, teaching, advising, assisting, or providing service to others. Social occupations are often associated with social, health care, personal service, teaching/education, or religious activities.
Investigative
Work involves studying and researching non-living objects, living organisms, disease or other forms of impairment, or human behavior. Investigative occupations are often associated with physical, life, medical, or social sciences, and can be found in the f
Realistic
Work involves designing, building, or repairing of equipment, materials, or structures, engaging in physical activity, or working outdoors. Realistic occupations are often associated with engineering, mechanics and electronics, construction, woodworking, t
Estilos de trabajo
Valores laborales
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